Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow

April Laksana; Ehan Farhan; Muhammad Farhan Hidayatullah; Hana Zulfia; Siti Dhifah Umairah

doi:10.59581/harmoni-widyakarya.v2i4.4283

Authors

April Laksana Universitas Bina Bangsa
Ehan Farhan Universitas Bina Bangsa
Muhammad Farhan Hidayatullah Universitas Bina Bangsa
Hana Zulfia Universitas Bina Bangsa
Siti Dhifah Umairah Universitas Bina Bangsa

DOI:

https://doi.org/10.59581/harmoni-widyakarya.v2i4.4283

Keywords:

Communication Strategy, Brand Image, MS Glow

Abstract

Techniques Offer assistance with Intriped for communication that showcases products can lead to more offers and increased brand awareness. The main objective of this study was to determine how MS Glow uses effective communication strategies for product marketing to improve consumer trust and brand image, both of which can significantly increase sales and brand awareness. This scientific paper was written using a literature review and qualitative methodology (Research Library). Online resources such as Mendeley, Google Scholar, and others are used to find theories, correlations, and study the influence of book and journal variables in addition to offline resources such as libraries. Because of the questions regarding, To display communication, counting, promotions, transaction offers, and social bonds, MS Glow uses a variety of components. A key component of their communication approach is the use of social media, specifically Tiktok. MS Glow successfully educates consumers about their products through experts and influencers, which helps to increase brand awareness.

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