Perancangan Brand Guideline Brawijaya Delight
DOI:
https://doi.org/10.59581/seniman-widyakarya.v2i1.1953Keywords:
brand, brand guideline, Brawijaya DelightAbstract
Brawijaya Delight is an MSME that operates in the chocolate industry. MSMEs need a brand identity to differentiate similar MSMEs, so that they are known to the wider community. The problem faced is to determine the brand identity and keep it consistent, a brand guideline or brand guidelines are needed, so that it can protect the brand from inconsistencies and misinterpretation. Therefore, to determine the brand identity of Brawijaya Delight, we collaborated with Kawakibi Digital Branding to form a brand guideline. Brand guideline design consists of a logogram, logotype and mockup. The design of this writing uses qualitative research methods based on interviews, observation and literature study. This research method is used to adapt to the wishes of Brawijaya Delight MSME owners. It is hoped that it can attract consumers and increase income. Design results according to requirements such as logos, logo mockups, logo descriptions, typography and color palettes.
References
Aristawidia, I. B. (2018). Kajian Literatur Penerapan Strategi Branding Bagi Kemajuan UMKM di Era Digital. Jurnal Manajemen dan Inovasi (MANOVA), 1(2), 1-13.
Atmojo, M. E., & Sofyan, N. 2021. Branding dan Pemasaran UMKM Emping Ketela Melalui Media Sosial. Prosiding Seminar Nasional Program Pengabdian Masyarakat.
Hidayat, A. (2017). Bisnis Roti dan Kue Indonesia Bertumbuh 10%. Diakses dari https://industri.kontan.co.id/news/bisnis-roti-dan-kue-indonesia-bertumbuh-10 .
Irfandanny, D., Kusuma, B. T., Sari, A. K., Ridha, F. A., Reksiana, C. P. E., Zain, M. Z., Ferdiansyah, M. R., et al. (2022). Optimalisasi Desa Wisata Berbasis UMKM Melalui Lokal Branding Desa Sumbermujur Kab. Lumajang. Community Development Journal: Jurnal Pengabdian Masyarakat, 3(2), 1084–1090.
Keller & Kotler. (2003). How To Manage Brand Equity. Jakarta : Gramedia Pustaka.
Luzar & Monica. (2013). Peranan Komunikasi Visual Bagi Identitas Perusahaan. HUMANIORA Vol. 4 No. 1 : 528-538.
Nanjundeswaraswarmu, T. S., Bharath, S., & Nagesh, P. (2022). Employer Branding : Design and Development of A Scale. Journal of Economic and Administrative Sciences.
Purnamasari, I., et al. (2023). Pengembangan Brand Guideline Merk Industri Susu Lokal. CARADDE: Jurnal Pengabdian Kepada Masyarakat, Vol 6(1), 68-78.
Raden, A. Z. M., Sidhartani, S., Qeis, M. L., & Pratama, D. (2021). Perancangan Identitas Visual UMKM Wayang Golek Desa Tegalwaru Sebagai Upaya Penguatan UMKM Pasca Pandemi COVID-19. In Prosiding Seminar Nasional Pengabdian Masyarakat LPPM UMJ Vol 1(1).
Riandra, C. M. D. R., & Islam, M. A. (2021). Perancangan Identitas Visual Catering & Bakery Cherry. Jurnal Barik, Vol 2(2), 43-56.
Satyagraha, A., & Mahatmi, N. 2018. Study of Mascot Design Character As Part Of City Branding : Malang City. Ultimart: Jurnal Komunikasi Visual, 11(2).
Tjiptono, Fandy. (2000). Strategi Pemasaran. Yogyakarta : Penerbit Andi.
Widyokusumo, L. (2014). Meningkatkan Citra UKM Melalui Perancangan Ulang Identitas Visual. Humaniora 5 (1), 163-171.
