Perancangan Desain Feed Instagram Untuk Produk Colar Living
DOI:
https://doi.org/10.59581/seniman-widyakarya.v2i1.1980Keywords:
Social Media, Instagram, Content Design, Digital Promotion, Creative IndustryAbstract
The evolution of social media has transformed it into an effective promotional platform for companies to convey product information. This research aims to analyze the design of Instagram content, focusing on Colar Living products. The methodology involves discussions, interviews, and observations to comprehend the design concept. Research findings reveal four key aspects influencing the visual appeal of Instagram content: color selection, typography, product photography, and layout composition. The importance of color consistency with the brand image, clear typography, high-quality lifestyle product photography, and layout arrangement following design principles. With the right design strategy, Instagram content can enhance brand awareness and influence audience purchasing decisions. Recommendations are provided to optimize Instagram as a tool for digital promotion, particularly through the Instagram feed in the era of the creative industry.
References
Damayanti, Savira. “Metode Penciptaan Desain Kerajinan Menggunakan Adobe Illustrator.” Fashion and Fashion Education Journal, vol. 12, no. 1, 2023, pp. 54-61. https://journal.unnes.ac.id/sju/index.php/ffe/article/view/58371/24322. Accessed 30 11 2023.
Djafarova, Elmira, and Chloe Rushworth. “Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users.” Computers in Human Behavior, vol. 68, 2017, pp. 1-7. https://doi.org/10.1016/j.chb.2016.11.009. Accessed 30 11 2023.
Eagleman, Andrea N. Geurin, and Lauren M. Burch. “Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram.” Sport Management Review, vol. 19, no. 2, 2016, pp. 133-145. https://doi.org/10.1016/j.smr.2015.03.002. Accessed 30 11 2023.
Fatanti, Megasari Noer, and I Wayan Suyadnya. “Beyond User Gaze: How Instagram Creates Tourism Destination Brand?” Procedia - Social and Behavioral Sciences, vol. 211, pp. 1089-1095. https://doi.org/10.1016/j.sbspro.2015.11.145. Accessed 30 11 2023.
Gumilar, Gumgum. “Pemanfaatan Instagram Sebagai Sarana Promosi Oleh Pengelola Industri Kreatif Fashion Di Kota Bandung.” Jurnal Ilmu Politik dan Komunikasi, vol. 5, no. 2, 2015, pp. 77-84. https://repository.unikom.ac.id/30954/1/jurnal-7.pdf. Accessed 30 11 2023.
Puspitarini, Dinda Sekar, and Reni Nuraeni. “Pemanfaatan Media Sosial Sebagai Media Promosi (Studi Deskriptif Pada Happy Go Lucky House).” Jurnal Common, vol. 3, no. 1, 2019, pp. 71-80. https://ojs.unikom.ac.id/index.php/common/article/view/1950/1307. Accessed 30 11 2023.
Rangkuti, Freddy. The Power of Brands. Jakarta, Gramedia Pustaka Utama, 2009, https://unida.ac.id/elibrary/index.php?p=show_detail&id=20062. Accessed 1 December 2023.
Rosita, Dhika Quarta. “Analisis Tipografi Pada Logotype Dan Konten Instagram @souri.bkk Signature Box.” Jurnal Desain, vol. 9, no. 3, 2022, pp. 415-425. https://doi.org/10.30998/jd.v9i3.11983. Accessed 30 11 2023.
