Perancangan Feed Instagram Portofolio Brand Ratulangi Sebagai Media Promosi Kawakibi Digital Branding
DOI:
https://doi.org/10.59581/seniman-widyakarya.v2i1.1902Keywords:
branding, design graphic, InstagramAbstract
The design of Instagram feed as a promotional media for Ratulangi brand portfolio is part of Kawakibi Digital Branding marketing strategy. The design process is carried out through briefing, brainstorming, execution, assistance, revision, and collection stages. The result is the design of the Ratulangi Natural Skincare brand portfolio for Kawakibi's Instagram social media content. These stages involved research, design execution, and assistance to ensure the final result met the expectations of Kawakibi Digital Branding partners. These stages emphasize the importance of a design process that involves multiple stages to achieve a satisfactory end result for the client, as well as highlighting the strategic role of social media in marketing.
References
Anindita, M., & Riyanti, M. T. (2016). TREN FLAT DESIGN DALAM DESAIN KOMUNIKASI VISUAL. Jurnal Dimensi DKV, 3.
Atmoko, B. D. (2012). Instagram Handbook Tips Fotografi Ponsel. Jakarta: Media Kita.
Brogan, C. (2010). Social Media 101: Tactics and Tips to Develop Your Business. John Wiley & Sons,.
Haenlein, M., & Kaplan, M. A. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 59-58.
Hidayanti, K. F. (2023, Maret 14). Carousel: Definisi, Jenis-Jenis, Manfaat, dan Cara Membuatnya. Diambil kembali dari glints.com: https://glints.com/id/lowongan/carousel-adalah/
Kerpen, D. (2011). Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). New York.
Laksana, M. F. (2019). Praktis memahami manajemen pemasaran. Depok: Khalifah Mediatama.
Lewis, B. K. (2010). Social Media and Strategic Communication: Attitudes and. Public Relations Journal, No. 4.
Morissan. (2010). Periklanan : komunikasi pemasaran terpadu. Jakarta: Kencana.
Puntoadi, D. (2011). Menciptakan penjualan melalui Social Media. Jakarta: Elex Media Komputindo.
Riyanto, A. D. (2022, February 19). Hootsuite (We are Social): Indonesian Digital Report 2022. Diambil kembali dari andi.link: https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2022/#:~:text=Jumlah%20pengguna%20Instagram%20di%20Indonesia,%2Dlaki%3A%2047%2C7%25
Sachari, A., & Sunarya, Y. (2000). Wacana transformasi budaya: desain dan dunia kesenirupaan Indonesia. Bandung: Institut Teknologi Bandung.
SAID, A. A. (2006). Dasar Desain Dwimatra. Makassar: UNM Makassar.
