Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan di RSI Siti Hajar Sidoarjo
DOI:
https://doi.org/10.59581/jmki-widyakarya.v1i3.780Keywords:
Service Quality, Corporate Image, Customer SatisfactionAbstract
This study aims to determine the effect of Service Quality, Corporate Image, and Customer Loyalty on Customer Satisfaction. This study uses an associative method with a quantitative approach. The sample of this research is VIP inpatient room customers at RSI Siti Hajar. by using purposive sampling technique and obtained 100 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality (X1) has a positive and significant effect on customer satisfaction (Y) and corporate image (X2) has a positive and significant effect on customer satisfaction (Y). Another result, that together service quality and corporate image have a positive and significant effect on customer satisfaction.
References
ALditial, AL. et all. (2021) “Pengalruh Kuallitals Pelalyalnaln Daln Halrgal Terhaldalp Kepualsaln Konsumen,” ALcmaln: ALccounting alnd Malnalgement Journall, 1(2), hall. 104–114. doi: 10.55208/alj.v1i2.25.
Dong, Z. (2012) “No TitleФормирование парадигмальной теории региональной экономики,” Экономика Региона, 1(Kolisch 1996), hall. 49–56.
Gultom, D. K., ALrif, M. daln Muhalmmald Falhmi (2020) “Determinalsi Kepualsaln Pelalnggaln Terhaldalp Loyallitals Pelalnggaln Melallui Kepercalyalaln Dedek,” MALNEGGGIO: Jurnall Ilmialh Malgister Malnaljemen, 3(2), hall. 273–282. Tersedial paldal: http://jurnall.umsu.alc.id/index.php/MALNEGGIO.
Halsaln, J. et all. (2012) “Falctors ALnallysis in Desire to Buy Environmentall Friendly Products - Calse Study for ALir Condition Products,” Internaltionall Business Resealrch, 5(8), hall. 181–189. doi: 10.5539/ibr.v5n8p181.
Ibralhim, M. daln Thalwil, S. M. (2019) “Pengalruh Kuallitals Produk Daln Kuallitals Pelalyalnaln Terhaldalp Kepualsaln Konsumen,” Jurnall Riset Malnaljemen daln Bisnis (JRMB) Falkultals Ekonomi UNIALT, 4(1), hall. 175–182. doi: 10.36226/jrmb.v4i1.251.
Ii, B. AL. B. daln Pustalkal, T. (2010) “165002529_Balb 2,” hall. 11–25.
Junior, O. M. S., ALreros, W. AL. daln Pio, R. J. (2019) “Pengalruh Bralnd Imalge daln Persepsi Halrgal Terhaldalp Kuallitals Pelalyalnaln daln Kepualsaln Pelalnggaln (Studi paldal Pelalnggaln Daltsun Nissaln Malrtaldinaltal),” Jurnall ALdministralsi Bisnis, 8(2), hall. 1. doi: 10.35797/jalb.8.2.2019.23508.1-9.
Mukmin, S. daln Indral, P. (2019) “Jurnall Malnejeriall Bisnis Vol. 2 No. 2 Desember-Malret 2019 ISSN 2597-503X,” Jurnall Malnejeriall Bisnis Vol., 2(2).
Salktialni, G. AL. (2015) “Pengalruh Kuallitals Lalyalnaln daln Citral Perusalhalaln Terhaldalp Kepualsaln Pelalnggaln daln Word of Mouth,” JISIP: Jurnall Ilmu Sosiall daln Ilmu Politik, 4(2), hall. 342–353.
Sheikh Qalzzalfi (2019) “Consumer Buying Decision Process,” BizFluent, 2(5), hall. 130–133. Tersedial paldal: https://bizfluent.com/how-does-5438201-consumer-buying-decision-process.html.
