Persaingan Bisnis Dalam Novel Gadis Kretek Karya Ratih Kumala

Authors

  • Freedianingtias Subekti Universitas Teknologi Yogyakarta
  • Sophia Puspita Ningrum Universitas Teknologi Yogyakarta
  • Eva Dwi Kurniawan Universitas Teknologi Yogyakarta

DOI:

https://doi.org/10.59581/jmki-widyakarya.v2i1.2070

Keywords:

Business Competition, Literary Works, Marketing Strategy

Abstract

This study aims to determine the Business Competition in the Novel Gadis Kretek by Ratih Kumala. The novel was published in 2012. The data collection techniques used are reading techniques and analyzing techniques. The method used in this research is qualitative method and descriptive analysis method. The source of data used in this research is the literary work of the novel Gadis Kretek by Ratih Kumala. Based on the results of the study, it can be concluded that there are factors that affect business competition in the Gadis Kretek Novel, namely industry competition, bargaining power of buyers, and the threat of substitute products.

References

Dahmiri; Indrawijaya, Sigit.(2017) Pengantar Bisnis. Jambi: Fakultas Ekonomi dan Bisnis Universitas Jambi

Departemen Pendidikan Nasional.(2001) Kamus Besar Bahasa Indonesia. Jakarta: Balai Pustaka

Hartini; Wardhana, Aditya; Sudirman, Acai.(2022) Pengantar Bisnis (Konsep dan Strategi E-Business). Bandung: Media Sains Indonesia

Imani, Wafda Nurul; Wardani, Nugrahaeni Eko; Waluyo, Herman J.(2020). Konflik Batin dan Nilai Pendidikan Novel Di Tanah Lada Karya Ziggy Zezsyazeoviennazabrizkie Serta Relevansinya Dengan Pembelajaran Sastra di SMA. Jurnal Basastra: Bahasa , Sastra dan Pengajarannya, 8(2), 299. https://doi.org/10.20961/basastra.v8i2.45196

Kumala, Ratih.(2012). Gadis Kretek. Jakarta: Gramedia Pustaka Utama

Nikensari, Sri Indah.(2018). Ekonomi Industri : Teori dan Kebijakan. Daerah Istimewa Yogyakarta: Penerbit Samudra Biru

ZA, Saida Zainurossalamia.(2020). Manajemen Pemasaran. Nusa Tenggara Barat: Forum Pemuda Aswaja

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Published

2023-12-08

How to Cite

Freedianingtias Subekti, Sophia Puspita Ningrum, & Eva Dwi Kurniawan. (2023). Persaingan Bisnis Dalam Novel Gadis Kretek Karya Ratih Kumala. Jurnal Manajemen Kreatif Dan Inovasi, 2(1), 53–59. https://doi.org/10.59581/jmki-widyakarya.v2i1.2070

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