Analisis Etika dan Ilmu Penyiaran dalam Fenomena Live Streaming di Media Sosial: Dampak dan Perbandingannya dengan Penyiaran Konvensional

Arni Damayanti; Putri Dwi Hastuti; Willy Kristantio desmonda; Khairunnisa Kharimah

doi:10.59581/harmoni-widyakarya.v3i1.4554

Authors

Arni Damayanti Universitas Muhammadiyah Tangerang
Putri Dwi Hastuti Universitas Muhammadiyah Tangerang
Willy Kristantio desmonda Universitas Muhammadiyah Tangerang
Khairunnisa Kharimah Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.59581/harmoni-widyakarya.v3i1.4554

Keywords:

Social Media Ethics, Broadcasting, Live Streaming

Abstract

Live streaming on social media has changed the way people share information and entertainment, providing greater convenience and access than conventional broadcasting. However, this change also brings challenges, especially regarding ethics and its impact on young audiences. Content on social media is often poorly monitored, making it easy to find sensational or inappropriate content, such as violence, hoaxes and unethical behavior. This is exacerbated by platform algorithms that prioritize content that triggers emotional reactions to increase popularity. Conventional broadcasting has strict rules to maintain the quality and ethics of content, while live streaming on social media often relies solely on platform policies which are not always effective. As a result, many content creators try to attract attention in extreme ways, which can influence the behavior and mindset of young audiences. This research discusses the differences between conventional broadcasting and live streaming on social media, as well as the importance of the responsibilities of platforms and content creators in maintaining ethics. Apart from that, digital literacy for young audiences is needed so that they can be more critical in choosing content. In conclusion, cooperation between content creators, social media platforms and society is needed to ensure social media becomes a safer and more beneficial place for all.

References

Adam Poetro Yudhonegoro, & Zuhri Firdaus Anas. (2024). Analisis Pelaksanaan Kode Etik Dalam Praktik Citizen Journalism pada Akun Twitter Tribun Lotto21group. Jurnal Kajian Penelitian Pendidikan Dan Kebudayaan, 2(3), 29–36. https://doi.org/10.59031/jkppk.v2i3.421

Cheng, X., Yang, Y., & Zhao, Y. (2022). Implicit Media Anomie of News Entertainment Oriented: A Social Media Content Study on Jiang Ge Case. https://doi.org/10.2991/assehr.k.220706.094

F. Magnaye, R. C., & E. Tarusan, M. A. (2023). The Old and The New: Radio and Social Media Convergence. International Journal of Communication and Media Science, 10(2), 44–62. https://doi.org/10.14445/2349641X/IJCMS-V10I2P105

Fischman-Afori, O. (2023). Regulating online content moderation: Taking stock and moving ahead with procedural justice and due process rights. In The Exploitation of Intellectual Property Rights (pp. 5–27). Edward Elgar Publishing. https://doi.org/10.4337/9781035311460.00006

Gilstrap, C. A., & Gilstrap, C. M. (2023). Mobile Technologies and Live Streaming Commerce: A Systematic Review and Lexical Analysis. 2023 46th MIPRO ICT and Electronics Convention (MIPRO), 36–44. https://doi.org/10.23919/MIPRO57284.2023.10159883

González Hernández, A., Carcedo González, R. J., & Benito del Arco, A. (2024). Pornografía y conductas sexuales de riesgo en adolescentes y jóvenes: una revisión sistemática. Revista Complutense de Educación, 35(4), 729–739. https://doi.org/10.5209/rced.86191

Harner, J., Ray, L., & Wakoko-Studstill, F. (2022). An Investigation of the Effectiveness of Facebook and Twitter Algorithm and Policies on Misinformation and User Decision Making. Journal of Systemics, Cybernetics and Informatics, 20(5), 118–137. https://doi.org/10.54808/JSCI.20.05.118

Hartanto, A., & Rodhiah, R. (2024). The Impact of Perceived Digital Celebrities on Live-Stream Shopping Intention of Shopee Live Users in Jakarta. International Journal of Social Science Research and Review, 7(4), 1–11. https://doi.org/10.47814/ijssrr.v7i4.2055

Machado, C. C. V., & Aguiar, T. H. (2023). Emerging Regulations on Content Moderation and Misinformation Policies of Online Media Platforms: Accommodating the Duty of Care into Intermediary Liability Models. Business and Human Rights Journal, 8(2), 244–251. https://doi.org/10.1017/bhj.2023.25

Manggala, I., Nurhaeni, I. D. A., & Rahmanto, A. (2023). Commodification of the Elderly in TikTok Live Streaming (TikTok Account Case Study @intan_komalasari92). Formosa Journal of Social Sciences (FJSS), 2(4), 495–510. https://doi.org/10.55927/fjss.v2i4.6995

Milli, S., Carroll, M., Wang, Y., Pandey, S., Zhao, S., & Dragan, A. D. (2023). Engagement, User Satisfaction, and the Amplification of Divisive Content on Social Media. February. http://arxiv.org/abs/2305.16941

Niu, S., Lu, Z., Zhang, A. X., Cai, J., Griggio, C. F., & Heuer, H. (2023). Building Credibility, Trust, and Safety on Video-Sharing Platforms. Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems, 1–7. https://doi.org/10.1145/3544549.3573809

Obama, C. M. (2024). Conventional Journalism Versus Citizen Journalism: between Confrontation and Collaboration, the Emergence of New Perspectives. International Journal of Humanities, Social Sciences and Education, 11(5), 84–94. https://doi.org/10.20431/2349-0381.1105009

Olivier Lecucq. (2022). Regulating the mainstream media.

Park, T. J., & Rohatgi, A. (2023). Finding Balance: Role of Amplification Regulation in Curbing the Spread of Harmful But Legal Content Online. https://doi.org/10.2139/ssrn.4595107

Principi, N., Magnoni, P., Grimoldi, L., Carnevali, D., Cavazzana, L., & Pellai, A. (2022). Consumption of sexually explicit internet material and its effects on minors’ health: latest evidence from the literature. Minerva Pediatrics, 74(3). https://doi.org/10.23736/S2724-5276.19.05367-2

Shuai Sun. (2024). Analysis of the Strong Transmissibility of Sensationalism and Its Impact in Modern Media.

Wright, C., Davis, A., Vella, A., McGrath-Lester, R., & Lim, M. (2021). Young people’s needs and preferences for health resources focused on pornography and sharing of sexually explicit imagery. Public Health Research & Practice, 31(1). https://doi.org/10.17061/phrp29341912