Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya

Akmal Nugraha Ramadhan; Ika Sari Tondang

doi:10.59581/jtpip-widyakarya.v1i2.920

Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya

Authors

Akmal Nugraha Ramadhan Universitas Pembangunan Nasional “Veteran” Jawa Timur
Ika Sari Tondang Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59581/jtpip-widyakarya.v1i2.920

Keywords:

Product Photo Rebranding, UMKM, Madu Riduwan, Visual Appeal

Abstract

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.

References

Widianto, E., & Istanto, J. (2018). Komunikasi Pemasaran Terpadu: Dalam Pemasaran dan Branding. Salemba Empat.

Yudhanto, A., & Sari, D.P. (2019). Pemasaran Digital: Konsep, Strategi, dan Implementasi. Prenada Media.

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Published

2022-06-30

How to Cite

Akmal Nugraha Ramadhan, & Ika Sari Tondang. (2022). Rebranding Foto Produk UMKM Madu Riduwan Di Kelurahan Gebang Putih Kota Surabaya. Jurnal Teknologi Pangan Dan Ilmu Pertanian, 1(2), 70–77. https://doi.org/10.59581/jtpip-widyakarya.v1i2.920