Peran Pemerintah Dalam Menangani Masuknya Alfamart Dan Indomaret Di Tanjung Pinang

Authors

  • Indah Utami Universitas Maritim Raja Ali Haji
  • mellyana candra Universitas Maritim Raja Ali Haji
  • Wan Maulidia Universitas Maritim Raja Ali Haji

DOI:

https://doi.org/10.59581/jrp-widyakarya.v2i1.2156

Keywords:

policy, government strategy, factors inhibiting the entry of Alfamart and Indomaret

Abstract

Tanjung Pinang is the capital of the Riau Islands which has so many UMKM in the area that need to be fostered and developed so that all the businesses they own can become the focus of the community. Planning for the entry of Alfamart and Indomaret requires further study. Is it really necessary and very important for its existence in Tanjungpinang? So it is interesting in this research how intensive the government is in achieving the goal of entering this company and how urgent it is in the Tanjungpinang economy. Because in reality so many supermarkets in Tanjung Pinang will suffer losses and are far from profitable. So the role of government in providing policies must be more precise. This research uses a descriptive quantitative method, by collecting existing data related to existing problems using literature studies, interviews and other references. The aim of this research is to find out why the entry of Alfamart and Indomaret in Tanjung Pinang was rejected and what the future urgency of this is. And with research, it will form and add references to other students which will give rise to relevant answers

References

Bariroh, Hikmatul. 2015. “Pengaruh Kualitas Pelayanan Terhadap Minat Membeli Konsumen Pada Minimarket Indomart Dan Minimarket Alfamart.” CWL Publishing Enterprises, Inc., Madison: 352.

Heriyanto, Agustinus Yanuar Budhi. 2020. “Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada Alfamart Dan Indomaret.” Sains: Jurnal Manajemen dan Bisnis 13(1): 74.

Manurung, Parisan. 2017. “Pengaruh Promosi, Harga, Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Keputusan Pembelian Ulang Di Alfamart Dan Indomaret.” : 1–111.

Massa, L E, A L Tumbel, and R J Jorie. 2022. “Analisis Perbandingan Kualitas Pelayanan Pada Minimarket Indomaret Dan Alfamart Di Wilayah Maumbi Minahasa Utara.” J.J. Rotinsulu 49 Jurnal EMBA 10(1): 49–58.

Suflani, Suflani, Ahmad Mukhlis, and Nurhasan Nugroho. 2020. “Analisis Keberadaan Pasar Retail Indomaret Dan Alfamaret Terhadap Pemasaran Produk Hasil Usaha Mikro Kecil Menengah Di Kota Pandeglang.” Jurnal Manajemen STIE Muhammadiyah Palopo 6(2): 86.

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Published

2023-12-13

How to Cite

Indah Utami, mellyana candra, & Wan Maulidia. (2023). Peran Pemerintah Dalam Menangani Masuknya Alfamart Dan Indomaret Di Tanjung Pinang. Jurnal Relasi Publik, 2(1), 176–186. https://doi.org/10.59581/jrp-widyakarya.v2i1.2156

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