Analisis Strategi Fungsional Sumber Daya Manusia dan Pemasaran
DOI:
https://doi.org/10.59581/jrim-widyakarya.v1i2.301Abstract
The purpose of this research is to define marketing, human resources, and functional strategies. Marketing managers will be guided by this marketing functional level plan as they decide who will sell what, to whom, where, how much, and how. On the other hand, the role and purpose of marketing is to help a business achieve its goals by placing goods and services profitably in the market. This research approach is qualitative, namely research that is natural and produces descriptive information. In this study, information was collected through a research literature study from journals, books, theses, or theses that provide theoretical discussion. The findings of this study indicate that functional strategy and human resource strategy have no effect on business performance, but financial strategy and marketing strategy do.
References
Aminah, S. (2022). Manajemen Strategi Keunggulan Bersaing Perguruan Tinggi Swasta (Studi Kasus di Universitas Mercu Buana Jakarta. https://repository.uinjkt.ac.id/dspace/handle/123456789/64521
Dani, R. H., & Putra, R. S. (2022). Strategi Manajemen Sumber Daya Manusia Dalam Pelayanan Umrah. Jotika Journal In Management and Entrepreneurship, 2(1), 45–50. https://doi.org/10.56445/jme.v2i1.52
Dwi Putri Candra Jaya. (2018). Calyptra: Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol.6 No.2. Calyptra, 2(2), 1–12.
Fuad, F. (2019). Perencanaan Strategi Perusahaan Dengan Balanced Scorecard Pada PT XYZ. http://repository.unugha.ac.id/524/1/Perencanaan Strategi Perusahaan.pdf
Gunarianto. (1996). Kontribusi Manajemen Fungsional dalam Implementasi Strategi Perusahaan terhadap Pencapaian Kinerja Perusahaan. 313–320.
Kurniawan. (2003). Strategi, 24. 7–26.
Rayagina, A. D., Alam, A. S., & Nurkamil, Y. N. (2022). Strategi Pengembangan Usaha Ekstrak Sari Pala Kelompok Pkh Desa Sukawangi. AGRITA (AGri), 4(1), 1. https://doi.org/10.35194/agri.v4i1.2333
Rusdi, M. (2019). Strategi Pemasaran untuk Meningkatkan Volume Penjualan pada Perusahaan Genting UD. Berkah Jaya. Jurnal Studi Manajemen Dan Bisnis, 6(2), 83–88. https://doi.org/10.21107/jsmb.v6i2.6686
Sari, D. C., Wardhana, A., Darwin, A. M., Sulaiman, E., Rahmawan, G., Ridwan, M., Hastutik, S., Poltak, H., & Sangadji, S. S. (2021). Manajemen Pemasaran. Cv. Media Sains Indonesia, 1, 1–38. www.penerbit.medsan.co.id
Winata, I. G. K. A. (2019). Menciptakan Keunggulan Bersaing Berkelanjutan Lpd Melalui Budaya Organisasi, Strategi Dan Kinerja Operasi. Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 47. https://doi.org/10.24843/matrik:jmbk.2019.v13.i01.p05
