Pengaruh Kualitas Dan Harga Produk Terhadap Minat Beli Pelanggan PT.Anugerah Dwi Pratama

Authors

  • Mustika Sari Universitas Bina Sarana Informatika

DOI:

https://doi.org/10.59581/jrim-widyakarya.v1i4.1442

Keywords:

Quality, Product Price, Purchase Intention

Abstract

Anugerah Dwi Pratama is a company engaged in the supply of goods and services for boiler machines or steam-powered power plants that was founded in 2010 until now. In connection with the growing national and international competition which resulted in a significant decrease in PT. Anugerah Dwi Pratama, it is necessary to carry out an assessment of the determining variables such as quality, product prices on sustainable buying interest, so that the company can continue to maintain and improve its existence. This research helps companies formulate problems to develop company development strategies.

References

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Jumantoro. (2019). Pengaruh Kompetensi, Motivasi Kerja, Beban Kerja, Dan Pelatihan Terhadap Produktivitas Kerja Sumber Daya Manusia Koperasi Serba Usaha Anak Mandiri Ponorogo. ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi, 3(1), 106. https://doi.org/10.24269/iso.v3i1.244

Nanincova, N. (2019). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Noach Cafe and Bistro. Agora, 7(2), 1–5.

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Published

2023-10-12

How to Cite

Mustika Sari. (2023). Pengaruh Kualitas Dan Harga Produk Terhadap Minat Beli Pelanggan PT.Anugerah Dwi Pratama. Jurnal Riset Dan Inovasi Manajemen, 1(4), 152–164. https://doi.org/10.59581/jrim-widyakarya.v1i4.1442

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