Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce
Studi Kasus UMKM Di Condong Catur, Yogyakarta
DOI:
https://doi.org/10.59581/jphm-widyakarya.v1i3.995Keywords:
E-Commerce, MSMEsAbstract
This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.
References
Asyifa, M. (2021). Efektivitas Dan Efisiensi Penggunaan Aplikasi Akuntansi Ukm Terhadap Penyusunan Laporan Keuangan Umkm (Studi Kasus Pada Usaha Mikro Kecil Menengah Sektor Kuliner Di Kota Tegal).
Basyah, N. A., & A Razak, Z. (2020). Metode Kualitatif Dalam Riset Bisnis: Satu Tinjauan. Jurnal Economica Didactica, 2(01), 15-24.
Bismala, L., & Si, M. (2017). Strategi Peningkatan Daya Saing Dan Efektifitas Usaha Umkm Melalui Model Manajemen.
Erlanitasari, Y., & Rahmanto, A. (2019). Digital Economic Literacy Micro, Small and Medium Enterprises (SMEs) Go Online. 49(2), 145–156.
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33-54.
Faqir, Anisyah Al. (2020). Jualan di Tengah Pandemi, UMKM Diminta Manfaatkan ECommerce. Website Online, 2. www.liputan6.com
Firmansyah, M., & Masrun, M. S, IDKY (2021). Esensi Perbedaan Metode Kualitatif Dan Kuantitatif. Elastisitas. Jurnal Ekonomi Pembangunan, 3(2), 156-159.
Gamayanto, I. (2018). Inovasi & Pengembangan E-commerce-Crm Dalam Menghadapi Globasasi: Studi Kasus-Tokopedia. com. E-JURNAL JUSITI: Jurnal Sistem Informasi dan Teknologi Informasi, 7(1), 98-103.
Lonardi, Sanny, Lan, Wong Pong, Hutabarat, Fauzi Akbar Maulana, Nugroho, Ngajudin, & Supriyanto, Supriyanto. (2021). Peranan Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna E-commerce Shopee Di Politeknik Cendana.
Journal of Business and Economics Research (JBE), 2(3), 80–85. https://doi.org
Maya, Siska. (2016). STRATEGI PENINGKATAN PENJUALAN USAHA KECIL MENEGAH MELALUI ECOMMERCE Studi Kasus : Mitra UKM Perusahaan X. Journal of Applied Business and Economics, 2(3), 271–279. https://journal.lppmunindra.ac.id/.
Kreatif, logo-kemenparekrafKementerian P. dan E. K. / B. P. dan E., & Indonesia, R. (2019). Subsektor Ekonomi Kreatif. Https://Kemenparekraf.Go.Id/Layanan/Su bsektor-Ekonomi-Kreatif. https://kemenparekraf.go.id
Supriyanto Eko, M. M. (2019). Pengaruh Usaha Mikro, Kecil dan Menengah (UMKM) Perempuan terhadap Kesejahteraan Masyarakat. Optimal Jurnal Ekonomi Dan Kewirausahaan, 13(21).
Purnamasari, Yunita dan Ari Pradhanawati W. H. (2015). ANALISIS PELUANG ECOMMERCE DALAM PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH PRODUK BATIK. Jurnal Ilmu Administrasi Bisnis, 4(4), 42–49. https://ejournal3.undip.ac.id.
