Strategi Pemasaran Sayuran Hidroponik: Studi Kasus: Dhieffi Farm Hidroponik CV. Teras Budidaya Inovasi, Bekasi, Jawa Barat

Rezza Hardanovita; Alvita Cemeilya; Ika Sari Tondang

doi:10.59581/jphm-widyakarya.v2i2.3746

Authors

Rezza Hardanovita Universitas Pembangunan Nasional Veteran Jawa Timur
Alvita Cemeilya Universitas Pembangunan Nasional Veteran Jawa Timur
Ika Sari Tondang Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.59581/jphm-widyakarya.v2i2.3746

Keywords:

Strategy, Marketing, Hydroponics

Abstract

Dhiffie Farm Hydroponics is located in Bantar Gebang District, Cikiwul, Bekasi City. This farm has not implemented a good marketing strategy, so it is very important for Dhiffie Farm Hydroponics to implement a good STP (Segmenting, Targeting, Positioning) marketing strategy and marketing mix, so that it influences consumer decisions. This research is an analytical descriptive research. Data sources obtained in research include primary data and secondary data. A survey method using purposive sampling data collection techniques was used to select respondents. The final result of this internship activity is increasing sales of this plantation and successfully implementing the STP marketing strategy and marketing mix well.

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