Analisis Pengaruh Kombinasi Bisnis Merger bagi  PT Gojek Indonesia

Nadya Febby Aulia; Nanda Yuli Pratiwi; Nizamuddin Ahmad Sirozi

doi:10.59581/jka-widyakarya.v2i1.2108

Authors

Nadya Febby Aulia Universitas Tidar
Nanda Yuli Pratiwi Universitas Tidar
Nizamuddin Ahmad Sirozi Universitas Tidar

DOI:

https://doi.org/10.59581/jka-widyakarya.v2i1.2108

Keywords:

Binary Combination, Merger

Abstract

This research aims to analyze the business combination of the merger between the companies Gojek and Tokopedia to become PT GoTo. This research uses a descriptive method by applying literature reviews from previous research. The data used uses secondary data. The data obtained is then processed by relating the issue of the influence of business combinations in PT. GoTo with references and other real sources. The objects of this research are the Gojek and Tokopedia companies. The results of the analysis obtained are that GoTo is the largest technology-based company in Indonesia. The conclusion obtained is that PT GoTo can provide platform services for customers and employees to be more advanced

References

Yuliantari, K. (2017). SWOT dalam Menentukan Strategi Pemasaran pada. e-ISSN.

Kemal, M. U. (2011). ost-Merger Profitability: A Case of Royal Bank of Scotland (RBS). International Journal of Business and Social Science.

Khoeriyah, T. A., Fatin, N. A., & Panggiarti, E. K. (2023). ANALISIS MERGER DAN AKUISISI PT GOTO GOJEK TOKOPEDIA TBK. Jurnal Riset Ilmiah.

P, A. A., Billy, Lina, & Farhan, M. (2023). Analisis Manajemen Strategik Pada Perusahaan PT Goto Gojek Tokopedia Tbk. Jurnal Mirai Management, 158-164.

Talitha, W. (2020). PENGARUH STRATEGI MARKETING COMMUNICATION. JURNAL TRANSLITERA.