Studi Kelayakan Bisnis Pengembangan Usaha Pada UMKM Friskia Ala Ala Wedding Organizer
DOI:
https://doi.org/10.59581/jap-widyakarya.v2i1.2659Keywords:
Wedding Organizer, Growing Wedding Designing Business, Business FeasibilityAbstract
A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the development of a growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews. Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this study highlights the development of business feasibility, marketing strategy, service production process, as well as management
References
accountingunsoed. (2017, MEI 23). Accounting Standard Resume (PSAK 4 Bagian 1). Diambil kembali dari https://accountingunsoed.org/accounting-standard-resume-psak-4-bagian-1/: https://accountingunsoed.org/accounting-standard-resume-psak-4-bagian-1/
accountingunsoed. (2020, SEPTEMBER 20). Accounting Standard Resume (PSAK 65). Diambil kembali dari https://accountingunsoed.org/accounting-standard-resume-psak-65/: https://accountingunsoed.org/accounting-standard-resume-psak-65/
accurate. (t.thn.). Pengertian Produk: Jenis, Tingkatan, dan Konsep Produksi Menurut Ahlinya. Diambil kembali dari accurate.id: https://accurate.id/bisnis-ukm/pengertian-produk/
admin, B. (t.thn.). Peluang Pasar Bisnis Kuliner di Indonesia yang Perlu Kamu Ketahui! Diambil kembali dari fcfibreglass.com: https://fcfibreglass.com/peluang-pasar-bisnis-kuliner/
Aisyah, N. (2022, Desember 1). Memahami Jaringan: Pengertian, Jenis-Jenis dan Fungsinya. Diambil kembali dari www.detik.com: https://www.detik.com/edu/detikpedia/d-6436747/memahami-jaringan-pengertian-jenis-jenis-dan-fungsinya
akuntansi.uma.ac.id, A. (2022, September 30). Akuntansi Pemerintahan: Tujuan dan Bedanya dengan Akuntansi Bisnis. Diambil kembali dari akuntansi.uma.ac.id: http://akuntansi.uma.ac.id/2022/09/30/akuntansi-pemerintahan-tujuan-dan-bedanya-dengan-akuntansi-bisnis/
Amalia, K. (2021, OKTOBER 20). Audit Eksternal: Pengertian, Fungsi dan Tujuannya. Diambil kembali dari www.idntimes.com: https://www.idntimes.com/business/economy/kiki-amalia-6/audit-eksternal
Amstrong, & Kotler. (2012). Dasar-Dasar Pemasaran. Jakarta: Prenhalindo.
ANGELIA, D. (t.thn.). Usaha Kuliner di Indonesia dalam Bingkai Statistik. Diambil kembali dari goodstats.id: https://goodstats.id/article/lebih-dari-10000-usaha-kuliner-ada-di-indonesia-bagaimana-statistiknya-OTIU5
Angelina, R. (2021, Oktober 6). PSAK 3: Laporan Keuangan Interim. Diambil kembali dari https://au-partners.com/id/blog/psak-3-laporan-keuangan-interim: https://au-partners.com/id/blog/psak-3-laporan-keuangan-interim
Arifin. (2023). Strategi Pemasaran. Jurnal Senopati.
Assauri. (2011). Manajemen Pemasaran. Rajawali Pers, 75.
B, S. L. (Jakarta). Internal Auditing. 2005: Salemba Empat.
Kotler, & Keller. (2016). Marketing Management. Jakarta: Erlangga.
Rheny, S. (2022, Maret 25). Wedding Organizer: Definisi, Peran dan Tanggung Jawab, Serta Perbedaannya dengan Wedding Planner. Diambil kembali dari https://www.ekrut.com/media/wedding-organizer: https://www.ekrut.com/media/wedding-organizer
Sudana. (2011). Manajemen Keuangan Perusahaan Teori dan Praktek. Jakarta: Erlangga.
Wikipedia. (t.thn.). Merek. Diambil kembali dari id.wikipedia.org: https://id.wikipedia.org/wiki/Merek
