Etika dalam Periklanan Menyeimbangkan Kreativitas dan Tanggung Jawab Sosial
DOI:
https://doi.org/10.59581/harmoni-widyakarya.v2i3.3876Keywords:
Ethics, Creative, ResponsibilityAbstract
Advertising is an important tool in marketing communications, where creativity plays a key role in attracting consumer attention and conveying messages. However, there is a social responsibility that advertisers must uphold to ensure that the messages conveyed are not only creative but also ethical and do not harm society. This journal explores how a balance between creativity and social responsibility can be achieved in advertising practice.
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