Pemanfaataan Instagram Di Star Radio Tangerang
DOI:
https://doi.org/10.59581/harmoni-widyakarya.v1i4.1500Keywords:
Social Media, Instagram, Promotion, Star Radio, Radio ListenersAbstract
Social media is currently in demand by many people. Star Radio Tangerang utilizes Instagram social media to promote its broadcast programs so that listeners do not find it difficult to continue listening to their broadcasts. The purpose of this research is to find out the utilization of Instagram social media at Star Radio Tangerang in promoting broadcast programs for its listeners and to find out how the feedback obtained after utilizing Instagram social media. This research uses Social Media theory, using a qualitative approach, and descriptive method. Data collection techniques were carried out through documentation, observation, literature study, and in-depth interviews. The results of this study show social media as a medium for socialization between broadcasters and listeners, making it easier for them to access and listen to broadcasts. Social media is proven to be the latest development of new internet-based web development technology, which makes it easier for everyone to communicate, participate, share and form a network online.
References
Abdul, Rachman. (2009). Dasar-Dasar penyiaran. Unri Press
Aditya, R. (2015). Pengaruh media sosial instagram terhadap minat fotografi pada komunitas fotografi pekanbaru. Jurnal Fisip, 2, 1-14.
Aji, R. (2016). DIGITALISASI, ERA TANTANGAN MEDIA (Analisis Kritis Kesiapan Fakultas Dakwah Dan Komunikasi Menyongsong Era Digital). Islamic Communication Journal, 1(1), 43–54. https://doi.org/10.21580/icj.2016.1.1.1245
Alimudin, Andi. 2014. Televisi dan Masyarakat Pluralistik. Jakarta: Prenada Media.
Ardianto, E., Komala, L., Karlinah, S. (2014). Komunikasi Massa : Suatu Pengantar. Bandung: Simbiosa Rekatama Media.
Arum Wahyuni Purbohastuti. (2017). Vol. 12, No. 2, Oktober 2017. Ekonomika, 12(2), 212–231.
Atmoko Dwi, Bambang. 2012. Instagram Handbook Tips Fotografi Ponsel. Jakarta: Media Kita
Bahri, A.M. 2019. Dasar-dasar Broadcasting. Sumatera Utara: Fakultas Dakwah dan Komunuikasi Universitas Islam Negeri Medan.
Cangara, Hafied 2012. Pengantar Imu Komunikasi. Jakarta: PT. Raja Graffindo Persada
Effendy, Onong Uchyana. 2011. Ilmu Komunikasi : Teori dan Prakteknya, Bandung : Remaja Rosdakarya.
Enterprise, Jubilee . 2021. Instagram untuk Bisnis, Hobi & Desain Grafis . PT Elex Media Komputindo. Jakarta
Fisher, Aubrey B. 2007. Teori-Teori Komunikasi, Bandung : Remaja Karya .
Hidayat, D. &. 2015, Wartawan Media Now Dalam Mengemas Berita: Perspektif situational theory. Jakarta: Jurnal Komunikasi ASPIKOM
Latief, Rusman dan Utud, Yusiatie. 2017. Kreatif Siaran Televisi. Jakarta : Kencana Prenada Media Group
Luttrell, Regina. (2015). Sosial Media : How to engage, share and connect. London: Rowman& Littlefield.
Masduki. (2001). Jurnalistik Radio Menata Profesioanalisme Reporter Dan Penyiar, Yogyakarta, LKIS, Jakarta.
Masduki. (2007). Regulasi penyiaran : dari otoriter ke liberal. Yogyakarta : LKiS Yogyakarta.
Morissan M.A, 2011, Managemen Media Penyiaran Edisi Revisi, Jakarta: Kencana Prenada Media Group.
Morissan. 2010. Periklanan Komunikasi Pemasaran Terpadu, Jakarta : Penerbit Kencana
Mufid, M. (2010). Komunikasi & Regulasi Penyiaran. Jakarta : Kencana.
Nabila, Dhifa, Dkk. 2020. Peradaban Media Sosial di Era Industri 4.0. Malang : PT. Cita Intrans Selaras.
Nuruddin. 2004. Komunikasi Massa. Yogyakarta : Pustaka Pelajar.
Rakhmat, Jalaluddin. 2001. Psikologi Komunikasi, Edisi Revisi. Bandung : P.T. Remaja Rosdakarya.
Romli, AS. 2004. Broadcats journalism : Panduan Menjadi Penyiar, Reporter, Dan Srcipt Writer, Bandung : Nuansa.
Saryono, 2010. Metode Penelitian Kualitatif, PT. Alfabeta, Bandung
Vivian, Jhon. Teori Komunikasi Massa. Edisi kedelapan. Jakarta : Kencana Prenada Media Group, 2008.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Suharti Suharti, Makroen Sanjaya
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
